Vintage Hereford BBQ sign (since removed) in Corsicana, Texas.

Vintage Hereford BBQ sign (since removed) in Corsicana, Texas.


My love for Texas BBQ began when I first visited Austin in 2005. While my family is from South Texas, I grew up in California. During that initial trip, I embarked on a BBQ journey through Austin, Taylor and Lockhart. Almost immediately, I became enamored with the subject matter. I still remember my first bite of great brisket at Louie Mueller. From that point, I was hooked and moved to Austin in the summer of 2008.

My interests include food (particularly BBQ), portraiture and landscapes. I previously served on the Foodways Texas Advisory Board as President and continue to support the organization as a Board Member. Current Brand Ambassador for Lynx Grills, B&B Charcoal and Crowd Cow.

My images have been featured in: 

  • National Geographic

  • Time

  • Esquire

  • Food & Wine

  • Bon Appétit

  • Southern Living

  • Men’s Journal

  • Texas Monthly

  • Condé Nast Traveler

  • Washington Post

  • Forbes

  • Wall Street Journal

  • Travel Channel

  • Houston Chronicle

  • Eater

  • Okra

  • Outside

  • Vogue

  • Local Palate

I am always seeking creative minds to collaborate with. Some of the restaurants and companies I have worked with include:

  • Yeti Coolers

  • 44 Farms

  • Knob Creek

  • Stetson

  • Snake River Farms

  • Hedley & Bennett

  • Smithfield

  • Pitmaker BBQ Pits

  • Mill Scale Metalworks

  • Lynx Grills

  • Kamado Joe

  • Thermoworks

  • B&B Charcoal

  • Bangers Sausage House

  • Franklin Barbecue

  • Louis Mueller Barbecue

  • Shake Shack

  • Tuffy Stone

  • Diva Q

  • The Brewer’s Table

  • Snow's BBQ

  • Truth BBQ

  • Valentina’s Tex-Mex BBQ

  • Holy Smoke BBQ

  • Killen’s BBQ

  • Olamaie

  • Red Ash

  • Feges BBQ

  • Garrison Bros. Distillery

Thank you for taking time to view my images. 

Robert Jacob Lerma

Name *

Monroe Schubert (RIP) of Prause Meat Market and I.